Amber Benson is the Chief Executive for SQFT. With over twenty years of marketing experience and fifteen years in the broader mortgage servicing industry, Amber is intimately familiar with law firm marketing, technology sales and implementations, and enterprise-wide branding, communications, and marketing. At SQFT, Amber works with new clients to establish scope and services, designs and implements communications, marketing, and public relations strategies, and builds out web and print collaterals in support of our clients needs. Amber previously served as VP of Enterprise Marking for a360, Inc., an employee-owned company and the largest practice management services provider in the mortgage industry. As the marketing leader for a360, Inc., Amber shaped the brand of the company and assisted each subsidiary in creating and implementing marketing strategies. Prior to that role, Amber served as AVP of Sales & Marketing for a360, Inc. and as Client Relationship and Marketing Manager for NDeX. While at NDeX, Amber assisted the NDeX technology group alongside operations and its supported law firms in all things marketing – such as brand management, email campaigns, brochure design, CRM database management, social media strategies and client relations.
Cade Holleman is the Founder of SQFT, a boutique branding and strategic communications firm he founded in 2017. Cade has nearly a decade of brand and association management experience in the mortgage servicing industry. He has worked with large, national trade associations including the National Association of Women in Real Estate Business (NAWRB), the American Legal & Financial Network (ALFN), and U.S. REO Partners, Inc. (USREOP). Cade's creative skills have improved the brands of national, regional, and local players in the mortgage servicing industry from legal to title to technology. As a communications expert, Cade has overseen multi-year government relations efforts on behalf of the mortgage servicing, financial services, and women-owned business communities. Through SQFT, Cade oversees the high-level creative, strategic, and communications needs of the firm's clients and works with the SQFT team and internal client teams to refresh, rebuild, and revitalize brands, sales strategies, communications efforts, and refine online, print, and in-person brand experiences. Cade holds a Bachelors of Arts in Public Relations from Webster University in St. Louis, MO and a Masters of Arts in International Relations from Yonsei University in Seoul, South Korea.
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