SQFT
SQFT
SQD
SRVC
SQSH
BRAND SURVEY
If official statements aren’t available please provide general ‘gut’ responses. We do not want this to document to take hours to complete, it’s intended to give us some initial information to use for our pre-onsite brainstorming.
CORPORATE BACKGROUND
Overview
Vision
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MISSION
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Goals & Objectives: Business
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Goals & Objectives: Marketing
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Are there audiences(s) you aren’t currently reaching that you’d like to reach?
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Yes
No
If so, please describe.
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Value Proposition
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High Level SWOT
Strengths
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Opportunities
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Weaknesses
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Threats
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Past & Present
Please email your account manager samples of past materials, messaging, plans, etc.
Likes
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What do you love about things you've done? What was successful?
Dislikes
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Anything you dislike? Why did it miss expectations?
Brand Look & Feel
Current Brand
What do you like about your current brand?
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What do you dislike about your current brand?
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Looking Ahead
Brands You Admire and Why
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Are there other firms (or companies outside the industry) that you love? What do you love about them? Logos, websites, email campaigns, social media posts, messages, etc.
Colors
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Especially colors to avoid
Desired Personality
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What feelings do you want the new brand to convey?
Adjectives
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Are there certain adjective that you want colleagues and clients to associate with you?
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Indicates required field
Name
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First
Last
Email
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Best Number to Reach Me
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Submit
SQFT
SQD
SRVC
SQSH