3 Key Evaluation Points as You Plan for 2019
It's time to evaluate your conference schedule. Make 2019 the year you break conference bad habits, stop attending the same conferences that no longer yield anything, and start connecting meaningfully with existing clients and potential new partners in a way that earns you ROI for your marketing dollar. As you look at the calendar and evaluate your options, think about these key points:
1) Step out of your comfort zone
Not many people thrive on change. It's uncomfortable and there's an inherent risk involved when we shake things up. There's also an opportunity for growth and reward. Your law firm likely focuses on a core practice area, default servicing for instance, and has spent years cultivating and marketing that practice area. However, it's not your only practice area and there could be value in branching out to other focused events like bankruptcy, litigation, or collections. Replacing just one conference with a new event allows you to assess the opportunity without losing your standing in your core practice area.