Every communication is a chance to build, or sabotage, your brand identity. Obvious spaces like ads or brochures convey a certain, hopefully deliberate, image. But does that well-crafted image translate to your other communications like events, email, and social media? Mindfulness and consistency will set you up for success so define your voice then get everyone on board.
Defining your brand’s personality doesn’t require an executive retreat (although it can and we are happy to help you strategize and execute such an event), just start thinking about your brand like a human. Consider this, if your brand was attending a conference reception, who is it? What does it look like? How does it speak? What does it order and what appetizers fill its plate? And remember, you’re thinking of your brand, not you personally. Although in many cases the faces that our clients see are an extension of your brand, they do not have to be an exact replica of the named partner.
Having a newsletter is the first step in improving your newsletter. Is a newsletter going to be the thing that takes your business to the next level? No. Will a newsletter truly inform your clients of breaking legal content? Maybe. Should a newsletter none-the-less be part of your regular marketing communications strategy? Yes.