Blue dominates branding like nothing else. Yes, even the SQFT logo is blue. Our overall marketing scheme is largely dominated by blues, too. When you look through your competitors’ logos you’ll also find that the vast majority are built on blues as well. Why is this? It’s an attractive enough color—and that’s just it. Women and men both are more attracted to blue than any other color. It doesn’t really offend anyone nor it does have immediate associations, negative or positive, like other colors.