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Affinity Management
Symposium Materials 

Complimentary Brand & Marketing Review

Website marketing samples

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When marketing doesn't lead. Here we discussed how an operationally smart organizational decision led marketing when it came to talking about the firm's value proposition. S&E Value is a cross-functional management team that is a key differentiator for the firm that now drives and informs the firm's marketing message. 
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#PadgettPeople. PLG is a people-first organization and their priority was communicating that and showcasing their talented team. PLG doesn't just have headshots that frame the team as the professionals they are but candids that show vibrancy and personality and high quality group shots that can be reworked for marketing, advertising, and social media. 
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When telling a familiar tale, make it your own. That's exactly what a360inc's messaging on their Title Information Solutions does. We could have gone with images of homes or paperwork, but  in stead we focused on the parts and pieces and had some fun communicating the benefits of their four-pronged approach to client service by using a visual analogy of a car model. 

Linkedin marketing samples

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PLG promos
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KnovaOne promos
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SQFT promos
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Compass Reporting Group promos
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a360inc promos
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S&E promos

Download and share the full slide deck.

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Click the image to download a PDF version of the complete presentation "The Social Network: Managing Your Brand" from the 2018 Affinity Management Symposium held September 29-October 1 in Dallas, TX at the Galleria DoubleTree hotel.  Sign up below for SQSH X SQFT, the newsletter and marketing blog that helps you squish the competition. 
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