SQFT
SQFT
SQD
SRVC
SQSH
BRAND SURVEY
This form is not intended to take hours to complete, but is meant to provide a basic understanding of your brand background; how you see yourself in the current market; and your forward-looking goals. All answers are acceptable and each stakeholder should complete the form independently. Once all responses are received, we will schedule a call to review the results and take-aways.
CORPORATE BACKGROUND
Overview
Vision
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MISSION
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Goals & Objectives: Business
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Goals & Objectives: Marketing
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Are there audiences(s) you aren’t currently reaching that you’d like to reach?
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Yes
No
If so, please describe.
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Value Proposition
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High Level SWOT
Strengths
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Opportunities
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Weaknesses
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Threats
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Past & Present
Please email your account manager samples of past materials, messaging, plans, etc.
Likes
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What do you love about things you've done? What was successful?
Dislikes
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Anything you dislike? Why did it miss expectations?
product details
Main Product/Service
What problem(s) do you solve?
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Different from what you DO
What are you selling?
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Think beyond the actual product.
Product Facts or 3rd Party Proof
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List top 3 features/benefits
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Pricing
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Doesn't have to be specific numbers but do you sell by subscription, unit, hourly, flat fee, etc.
Other Products/Services
Do you have other products or services?
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Yes
No
Please share general information here and we'll collect additional details as needed.
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Brand Look & Feel
Current Brand
What do you like about your current brand?
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What do you dislike about your current brand?
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Looking Ahead
Brands You Admire and Why
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Are there other firms (or companies outside the industry) that you love? What do you love about them? Logos, websites, email campaigns, social media posts, messages, etc.
Colors you like or colors we should avoid
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Especially colors to avoid
Desired Personality
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What feelings do you want the new brand to convey?
Adjectives
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Are there certain adjective that you want colleagues and clients to associate with you?
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Indicates required field
Name
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First
Last
Email
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Best Number to Reach Me
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Submit
SQFT
SQD
SRVC
SQSH